The limited time in your radio, television or online advertising should be used wisely. Don’t let Captain Obvious steal a moment of it. Who is Captain Obvious? Captain Obvious is a seemingly benevolent, but ultimately evil villain who swoops into advertising copy and steals precious seconds. Let me give you an example I heard […]
Tag: radio spot
Hold the phone number
The easiest thing to cut from a tight commercial script When it comes to voicing radio and tv ads, most make their way to me via an agency or production house, so I rarely have any say in the writing of the script. However, when an advertiser works directly with me and they […]